--- title: "A/B Testing Communications" slug: "ab-testing-communications" updated: 2025-10-05T14:13:24Z published: 2025-10-05T14:13:24Z --- > ## Documentation Index > Fetch the complete documentation index at: https://documentation.infinite.com/llms.txt > Use this file to discover all available pages before exploring further. # A/B Testing Communications Abstract Product: **Acoustic Campaign** ## A/B Testing Communications - An A/B test is used to compare two or more templates and decide on a winning template based on a metric set. - A/B testing is used to send multiple templates to a sample of a contact list. Based on a defined set of rules a “winning” template is selected from both. - It is recommended that you insert recipients from your organization for test emails. ## Relevant eLearning: [![icon8.jpg](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/3f4e2bfc-88c5-40f3-b093-f524cfd40ca0.jpg)](https://media.brassring.com/training/WatsonCampaignAutomation/Sims/6ABTesting/story.html) ## Process: ### A/B Test 1. Select Test Options → Normal Test. ![Selecting Normal Test](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/6ef0b75a-9f53-4bbb-af6b-3faf0c8488ae.jpg) ![The Your mailing contains all required content message](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/0e2012f1-cdd6-45e1-bf27-6ef9e54eb70c.jpg) ![The Fix Required message](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/e133b05d-5e83-46cd-92d1-44aed6b51ae2.jpg) - Acoustic Campaign assesses the template for all required content. If your communication has all required content, the **Test options window** opens, if not, update the communication as required before testing. 2. The **Select mailing draft window** opens. Select the name of the draft to test. ![The Select mailing draft window](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/76d9c040-584c-4ee8-81f0-e71482a0bab2.jpg) 3. Select **A/B Testing**. ![The A/B Testing button](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/0c39f086-852a-4c57-b577-05167c8e0d0e.jpg) 4. Toggle the A/B Testing to **ON**. ![The On Off toggle](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/20a7c1bb-0274-406c-81a6-9052ad45d9cb.jpg) 5. Under the Step 1 heading. - The A template and contact summary are automatically selected. Update the subject, sender, and recipients as required. - Select B. ![Selecting the B mailing](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/ccf761a4-ad2c-47b4-9d8c-d1dfbc99f2f6.jpg) - To select the B template to be sent, select **the pencil icon**. ![The pencil icon](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/8c5880b4-e7ef-4f02-a1e4-cbac59a9c408.jpg) - Select the template to be used, and select **Done**. - Update the subject, sender, and recipients as required. 6. Under the Step 2 heading. - Select **Define Test**. - The **Define the A/B test window**that opens, set the percentage of the contact list to be included in the test. ![The Define A/B test section](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/088b0c6c-5af0-4e59-aaef-1240b0a6113d.jpg) - Select the **winning criteria** by using the drop-down menu. ![The Select metric options](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/ae9a0046-bd8e-4a76-965a-3df52dec2197.jpg) - **Unique Open Rate** compares how many unique recipients open each template. The winner is the template email that is opened by most recipients. - **Unique Click Rate** is the number of contacts that clicked a tracked hyperlink, in a**Click To View type mailing**. Only one click is counted per contact. The winner is the template email with the most clicked tracked hyperlinks. - **Conversion Rate** tracks the Conversion Tracking code, which enables a pass-through of parameters from the mailing to a conversion page, allowing metrics for page opens or link clicks to be collected. The winner is the template with the highest conversion rate. - **Effective Rate** is the ratio of unique clicks to unique opens. This ratio provides an effective means of determining how much focus the contact gave an opened mailing. The winner is the mailing with the highest ration of unique clicks to unique opens. - Set a schedule for the test to be run if required. ![The Schedule AB test section](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/dd9e4963-4b14-4713-8d91-29a6c26a4337.jpg) - Set a duration time for the test to be run. ![Setting the Duration for the test](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/0ced1589-2a76-4869-a55e-eec5da231f0b.jpg) - Set the action to occur by using the**Upon Determining the winner**. ![Setting the winning action](https://cdn.us.document360.io/4bb62c4c-9973-48ec-ab93-23d4b1755503/Images/Documentation/12da4e8e-05a3-4798-867c-4f9cb80ccbc3.jpg) - **Send winning email to remainder of contacts**automatically sends the winning email to the remainder of the contacts on the list after the test. - **Send notification to a specific email address**emails a selected address the results of the test. Insert the email address to receive the response. 7. Select **Apply**. 8. Select **Continue**to open the Finalize your Mailing page.