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    Google Analytics
    • 07 Jan 2025
    • 3 Minutes to read
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    Google Analytics

    • Updated on 07 Jan 2025
    • 3 Minutes to read
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    Article summary

    How to Set up Google Analytics

    Google Analytics can be set up in two ways The Global Website Tag (gtag.js) or Google Tag Manager.

    The easiest way is to use The Global Website Tag.

    This tutorial will use the Global Website Tag approach.

    Set up Google Analytics: The Global Website Tag

    Step 1: Create a Google Analytics account

    Go to Analytics: Create an account or sign in to Analytics

    The link in the paragraph above takes you to the Google Analytics landing page.

    Click the "Start for free" button.

    StartforFree

    Step 2: Enter the welcome page

    You are welcome to use the solution after creating an account or signing in.

    Click the "Start measuring" button to proceed.

    Start measuring

    Step 3: Account setup

    You have two decisions to make here.

    1. Enter your account name.

    2. Decide what data you want to share.

    3. Click the “Next” button.

    One account can have more than one tracking ID. You can track more than one website with an account.

    Account setup

    Step 4: Property Setup

    Property is the service you measure, such as a website, application, link tree, etc.

    1. Enter a property name.

    2. Enter your time zone.

    3. Enter the currency that you use.

    4. Click the "Next" button.

    Step 4 Property setup

    Step 5: Add business information

    Analytics uses the information to tailor your experience.

    1. Select your industry category.  

    2. Select a business size.  

    3. Tick the boxes for how you are planning to use Analytics.  

    4. Click the "Create" button to proceed.

    Step 5 Add business information

    Step 6: Terms of Service Agreement

    Read and understand the terms of service.

    Tick the GDPR box and click the "I accept" button if you agree.

    Step 6 Terms of Service Agreement

    Step 7: Email subscriptions

    1. Tick or uncheck all boxes.  

    2. Click the "Save" button to continue.

    Step 7 Email subscriptions

    Step 8: Select the platform

    Choose the platform where you are collecting data.

    Then, click the relevant platform to continue.

    We are continuing with "Web" as the example in this tutorial.

    Step 8 Select platform

    Step 9: Data stream setup

    Enter data stream details.

    1. The URL to your site.

    2. The name that you want to give the stream.

    3. Decide if you are to enable enhanced measurement or not.

    4. Click on the "Create stream" button to continue.

    The enhanced measurement can give the data more context. Improving your understanding of the traffic.

    Step 9 Data stream setup

    Step 10: Webstream overview

    Here you can see a detailed overview of the web stream.

    Step 10 Web stream overview

    Here are the key takeaways from the overview.

    1. Stream URL. The Stream URL is the link to the connected site.

    2. Measurement ID The Measurement ID is the identifier for your data stream.

      It has a format of G-XXXXXXX.

      Measurement ID

      Google Analytics 4 uses Measurement ID. Older versions use Tracking ID. You cannot have both.

    3. Tagging instructions

      Decide to use Global site tag (gtag.js) or Tag Manager.

      This tutorial will use the Global site tag.

      Installing the Global site tag is the easiest and quickest way of getting it up and running.

      Tagging instructions

    Step 11: Global site tag (gtag.js)

    Click the "Global site tag (gtag.js)" row.

    Global site tag (gtag.js)

    Here you can see a code snippet.

    The code snippet is a script allowing Google to measure your site's data.

    You can see the Measurement ID in the second last line in the code snippet.

    CodeSnippet1

    Step 12: Enter the code snippet

    Copy the code snippet.

    Make sure to include your Measurement ID.

    Locate the <head> tag in your HTML.

    Paste the code snippet just below the <head> tag.

    Save and publish the code.

    code snippet

    Step 13: Test that it works

    Ensure you have successfully saved and published the code snippet with the correct Measurement ID.

    Open the URL for the site you have connected to the data stream.

    Click on "Real-time" on the menu to the left.

    Confirm that you see yourself as an active user.

    Congrats. You have successfully enabled Google Analytics for your site!

    BrassRingAnalytics1

    BrassRingAnalytics2

    BrassRingAnalytics3

    BrassRingAnalytics4

    BrassRingAnalytics

    BrassRingAnalytics5

    To insert a script in Gateway Questionnaire pages:

    In the Gateway Questionnaire, the script is placed in the text widget.

    Path: Workbench->Tools->Gateway Questionnaires

    If the gateway questionnaire is active, change its status to "draft" to make the changes, such as inserting the script.

    Administer sections/pages->Administer Widgets

    WB1

    WB2

    For example, the first page or Submission page, etc… based on client requirements.

    After adding the script, save, activate, and update the Gateway Questionnaire.

    Test whether the script is executing correctly.

    If the script does not execute as expected, modify it and repeat the process.

    Please continue this cycle until the script consistently executes on the designated page.

    To insert a script in Talent Gateway:

    To insert a script on the Talent Gateway home page, logged-in landing page, search results page, or job details page, please reach out to the Global Support Centre or Infinite Representative to create a maintenance request.

    What's Next